BRYAN van HAUGHTON:
A Slow Fashion Brand
The global fashion industry has seen a major shift toward sustainability, and while there are still big fast fashion retailers mass producing goods of lesser quality that a large portion of will inevitably end up being destroyed and discarded, a lot of us are trying to find ways to reduce the industry’s carbon footprint. Traditionally, fashion has worked on a production calendar in which collections are produced and sold every 3-6 months based on the season. While a lot of brands limit the production quantities of their offerings, many brands still offer around 4 collections per year which are often produced in larger quantities to sell either through brick-and-mortar retailers or through various e-commerce channels that can ship orders in as little as 2 business days. And while having a purchase you made delivered within 72 hours seems ideal and little compares to in-person shopping, it’s not always the best environmentally friendly decision. We’re not trying to sound preachy, promise; we are still subject to feeding the Amazon beast (tsk-tsk).
Because we decided to launch in the new age of fashion, where online shopping is the norm and sustainability and eco-consciousness are key, we are committed to a made-to-order production model. All pieces from each of our collections are available for pre-order, with each piece being cut and sewn to order in our size range in-house. Not only does this production model reduce our contribution to landfills as we will not be subjected to over-production, but it also helps us as a small brand grow and scale while maintaining our quality standards. Due to the nature of production, pre-orders will typically ship within 2-4 weeks from the time of your order, or 6-8 weeks when order volume is high. The best part is that we only produce 1-3 samples of each style and sell based on that final perfect sample! We always make it a habit to have at least one sample available for press pulls and one sample to keep in our archive for later use in case a style returns in a future collection. In the case of our upcoming third collection which has multiple samples per style, a subscriber-only sample sale will be held at the end of the season. One thing is for sure, we’re certainly not going to burn them!
As we evolve, we will begin exploring partnerships with like-minded local boutiques who share our commitment to sustainability. By hosting trunk shows aimed at gathering data on their clientele's preferences, we can reduce overproduction by producing only what's in demand. Over the next 6-12 months, we will begin to open up to small wholesale orders with strict limits on quantities per style, ensuring our commitment to sustainability. While we are dedicated to our current made-to-order production model, we also understand that offering the flexibility and luxury of an in-store shopping experience is paramount to reaching potential clients who would rather buy in person than online, or at the very least, would like to see our pieces in person before placing an order with us in the future.
Unlike fast fashion retailers (F21, H&M, SHEIN, etc.) who constantly overproduce large quantities of lesser quality, trendy “throwaway” goods that will likely end up being destroyed and discarded, Bryan van Haughton is a brand that aims to help push the Slow Fashion movement forward by offering classic styles that are made to last many seasons. We believe that a made-to-order production model is beneficial for everyone: The environment, our business, and most importantly, you. High-quality, ethically, and sustainably made clothing is well worth the wait and we’re very excited to be able to offer that to you!
Since there is no way to control what happens to our products after they leave us, our mission is to only produce the clothes that will be loved forever. In the last few weeks before launch, we will continue working on more sustainability efforts as we move forward as a brand. We’ll always be transparent in how we operate; if you ever have a question, all you need do is ask!
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Every woman deserves to feel beautiful, regardless. And we can’t wait to dress you!
